Case study 02 · Concept
Atelier Lin
Objects made slowly, by hand.
A one-woman ceramics studio that sells in small seasonal batches. The site needed to feel as calm and considered as the work.
- Style
- Light & minimal
- Industry
- Ceramics studio · Online shop
- Built with
- Astro · Tailwind · Netlify
- Client
- Fictional business, studio concept
The brief
What it had to do.
Atelier Lin releases four batches of handmade ceramics a year and runs Saturday workshops. Most sales happen in the first 48 hours of a drop. The site had to make every piece feel precious, build anticipation for the next batch and fill workshop seats.
- Goal 01
Sell out each batch
- Goal 02
Grow the newsletter list
- Goal 03
Fill Saturday workshops
Design decisions
Every choice has a reason.
- 01
Let the objects breathe
Warm paper tones, wide margins and one product per tile. Nothing competes with the ceramics.
- 02
A soft, human serif
Fraunces with its “soft” axis turned up: rounded, a little hand-made, with an italic that does the emotional work.
- 03
Scarcity, told quietly
“36 pieces. When they are gone, they are gone.” and “One of one” labels instead of countdown timers.
- 04
Illustrated still lifes
Every vessel is drawn in SVG with glaze gradients, so the shop stays fast and the art direction stays consistent.
Palette
The colors.
Click a swatch to copy its hex code.
Typography
The voice.
Slowly, by hand
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Stoneware, satin white
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Mobile
Built for the phone first.
Most visitors arrive on a phone, so that is where we design first. These are the live mobile layouts.
Page structure
Top to bottom.
- 01Editorial hero still life
- 02The seasonal batch
- 03Maker’s quote
- 04Process in four steps
- 05Workshop dates
- 06Newsletter
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