Case study 03 · Concept
Sunny
Fresh juice, big smiles.
A neighborhood juice bar with a cult following. The site had to feel like the shop: sunny, a little silly and very easy to order from.
- Style
- Colorful & playful
- Industry
- Juice bar · Pickup ordering
- Built with
- Astro · Tailwind · Netlify
- Client
- Fictional business, studio concept
The brief
What it had to do.
Sunny sells cold-pressed juice from one busy counter. Lines at lunch were costing them customers. The new site needed to push pickup orders, show the menu at a glance on a phone, and carry the brand’s personality so people share it.
- Goal 01
Pickup orders
- Goal 02
Menu at a glance on phones
- Goal 03
A brand people screenshot and share
Design decisions
Every choice has a reason.
- 01
Sticker-book illustration
Flat fruit stickers with thick outlines and hard offset shadows, so every block looks like it was stuck on by hand.
- 02
Rounded type, big personality
Fredoka is friendly at every size and still bold enough to sell a $8 juice from across the room.
- 03
One color per drink
Each juice owns a color, so the menu reads instantly and the brand stays loud without being messy.
- 04
Movement with manners
Things bob, wiggle and spin a little. All of it stops for visitors who ask their device to reduce motion.
Palette
The colors.
Click a swatch to copy its hex code.
Typography
The voice.
big smiles.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Mobile
Built for the phone first.
Most visitors arrive on a phone, so that is where we design first. These are the live mobile layouts.
Page structure
Top to bottom.
- 01Sticker-pile hero
- 02Scrolling promise strip
- 03Menu cards
- 04Build your own
- 05Visit us map
Next case study
Ember Coffee Co.
Warm & crafted · Coffee roaster · Shop & subscriptions