Case study 01 · Concept
Forge
Stronger every single day.
A coached gym that wanted to feel like a training session: loud, fast and impossible to scroll past.
- Style
- Dark & bold
- Industry
- Gym · Strength & conditioning
- Built with
- Astro · Tailwind · Netlify
- Client
- Fictional business, studio concept
The brief
What it had to do.
Forge runs three coached strength gyms. Their members come for real programming, not machines and mirrors, but their old site looked like every chain gym. The goal: make the brand feel as intense as a class, and make booking a trial take two taps.
- Goal 01
Free-week sign-ups
- Goal 02
Class bookings from the schedule
- Goal 03
Show coaches as the reason to join
Design decisions
Every choice has a reason.
- 01
Type that shouts
Archivo at its narrowest width and heaviest weight for headlines, set huge. Condensed type fits big words on a phone and reads like a gym wall.
- 02
Two colors, no gradients
Cobalt for structure, volt yellow only for actions. Every yellow thing on the page is something you can press.
- 03
The schedule is the product
Today’s classes sit on the homepage with live spots and a Book button, because that is what members actually come back for.
- 04
A spinning 45 lb plate
One playful, on-brand moving object in the hero instead of stock photos of people lifting.
Palette
The colors.
Click a swatch to copy its hex code.
Typography
The voice.
NO EXCUSES
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Mobile
Built for the phone first.
Most visitors arrive on a phone, so that is where we design first. These are the live mobile layouts.
Page structure
Top to bottom.
- 01Hero with live hours
- 02Programs with intensity meter
- 03Today’s schedule with booking
- 04Coaches
- 05Membership pricing
- 06Locations
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